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                & Clack Talk Cars 
                By Tom and Ray MagliozziDear Tom and Ray: 
                I have a 2005
                Honda Odyssey that needs new tires after only
                32,000 miles. They are run-flat tires. My tire
                dealer says I cannot just buy new run-flat tires;
                I have to also replace the rims, and only the
                dealer can do it. The dealer agrees with the
                requirement of replacing the rims with the
                run-flats at a cost of $580 per tire/wheel
                combination. It this for real - almost $2,400 for
                new tires? 
                TOM: Doesnt
                that frost your Fruit of the Looms, Mike?
                Actually, 32,000 miles is pretty good for a set
                of run-flats. 
                RAY: Were
                seeing a lot of run-flat sticker shock these
                days. When folks go in for their first set of
                replacement tires and find out that the tires
                cost three times as much and last only half as
                long, they panic. 
                TOM: And do crazy
                things ... like write to us! 
                RAY: Run-flats are
                expensive. They have additional supports in the
                sidewall that allow them to hold up the weight of
                the car, even when theres no air in them. 
                TOM: The rims that
                hold the run-flat tires are specifically
                designed, too. They have large lips. Like my aunt
                Brunhilda. 
                RAY: The larger
                lip makes mounting any tire on that rim - even
                the run flats - a challenge. 
                TOM: Some dealers
                cant even mount run-flats because they
                dont have the proper machine. You dealer
                sounds like one of them. If you dont have
                the right equipment, you can ruin the
                tire-pressure monitor thats built into the
                valve stem.  
                RAY: Youd be
                well-advised to go elsewhere. The run-flat tires
                for your Odyssey sell for about $240 each. The
                labor involved in mounting them adds about $100
                to the cost. But still, thats $340 a tire
                instead of $580. 
                 
                RACING
                 
                By Greg Zyla 
                Sponsored by Curry Automotive 
                Is There Racing
                in Fords Future? 
                Ford Motor Company
                is facing multi-billion dollar losses, and hopes
                its reduction in union workforce, plant closures
                and other moves will better allow it to compete
                on the domestic front, where its market share has
                fallen from 25 percent in the early 90s to
                its present 17.6 percent share. 
                If one believes
                the Internet blog rumors, Ford could well drop
                out of Nextel Cup before the first "Car of
                Tomorrow" race in 2007, or at the end of the
                year. 
                However, according
                to Kevin Kennedy, Ford Racing Technology Public
                Affairs manager, this is nothing but rumors. 
                "Its
                not true," he says. "As of right now,
                Fords racing support and involvement is
                fine."  
                Kennedy explained
                that Fords racing programs provide a good
                return on investment. Kennedy also points that
                Fords research shows purchase consideration
                is 72 percent higher for Ford products with race
                fans than non-race fans.  
                "Thats
                a pretty strong number that cannot be ignored,
                and the market share among race fans to the
                general population is 46 percent higher." 
                Numbers like this
                indicate there is an active, clearly defined and
                very important race-influenced audience that Ford
                must market to. Kennedy also admits that race
                fans are buying more Fords, and buying them more
                often, and that all the aforementioned reasons
                make for a good market. 
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